Scotiabank "pauses" all sponsorship with Hockey Canada

[LawMan]

Scotiabank is pausing its sponsorship with Hockey Canada until the organization takes certain steps "to improve the culture within the sport - both on and off the ice," according to letter to open letter from President CEO Brian J. Porter

This follows an announcement that the federal government was freezing federal funding to Hockey Canada. I suspect Scotiabank gives them even more (but not sure). Either way two major sources of funding are "frozen" for now. This is how you get a real cultural shift, cut off the funding.

Specifics from the letter:

A follow-up tweet says that they're cancelling planned Scotiabank marketing and events for the World Juniors, and instead putting that money towards:

- The Hockey Canada Assist Fund, which helps eliminate the financial barriers to hockey for young people.

- The upcoming Women's World Championship.

- The Canadian Women's Foundation (a charity that supports women who have fallen victim to gender-based violence)

Scotiabank is also calling on Hockey Canada to cooperate with the federal government's audit and ensuring the sponsorship money is used as intended.

https://twitter.com/KatieJStrang/sta...36025378127872

Now maybe we can get a serious response from Hockey Canada.

[chuckcouples]

Sounds like Canadian Tire has done the same

[audiopile]

Money talks. I dont like that the world revolves around the all mighty dollar but if this is how positive change is made then maybe money isn`t pure evil.

[chuckcouples]

Tim Horton's has also announced that they are "suspending support" to Hockey Canada.

[2014olympicgold]

Telus
Scotiabank
Canadian Tire
Tim Hortons
Canadian Government

Some large groups there. Too bad Canadian citizen's can't ask for our taxes that went to cover up a gang rape back. I'm also under no illusion that it's the first time that's happened to us.